The new Adwords Beta, interface

[Mark_A]

Seeing a beta interface at the moment.

Anyone have any views?

[engine]

Not here, sorry. I'll have to wait.

[RhinoFish]

Upper right, turn it off until they force us - the new format gives me less than half the data I could display before, if they keep dumbing it down, I'll ntt knwo atwh too due wit myzeff.

[chewy]

seeing it here now in Boston area. I may be able to live with it - it is nice that they allow the "old" version to be optionally shown.

anyone else seeing it?

one funny thing - in the negative section it says "By default, negative keywords use exact match, so that only searches for that exact term are blocked".

this is not what the actual guideline says when you click on help - and it contradicts what I thought was true since time began...

AdWords Help says this:

"Negative broad match
This type is the default for your negative keywords. For negative broad match keywords, your ad won't show if the search contains all your negative keyword terms, even if the terms are in a different order. Your ad may still show if the search contains only some of your keyword terms."

is this a bug or a feature?

[Mark_A]

For me (UK) in some views in the adwords interface have already taken the new layout. I can still get the information I want which is mainly for yesterday, key terms searched for impressions and clicks, but when switching to that view I have to reenter the date range for some reason.

I hadn't noticed the negative broad match issue @chewy, I think I always assumed they were exact match.

[RhinoFish]

I think they're referring to the default. In the old ui, when you just add a Neg, it defaults to Broad. Perhaps the default match type, when you add a new Neg in the new UI, is now Exact.

[chewy]

so anyone catch what they are putting in the new TOS?

[Mark_A]

I have reverted to the old interface because with the new one impressions on key terms and search terms are not the same and it messes with apparent CTR etc ..

On the old interface impressions are the same in key terms and search terms view.