Two ads in the same ad group.

Each ad for different companies.

[zeus661]

If I have been selling red widgets for Company A and I find another company (Company B) that also sells red widgets would it be beneficial to create another ad (second ad) in that ad group for Company B? If I do have two ads for one keyword and both ads are for different companies will Google rotate those ads? How is it decided which ad shows? Also suppose there is another person selling for Company A is it logical to think that my ad for Company B will display when the other persons ad for Company A shows? Any opinions on all this? Thanks

[zeus661]

Any comments?

[suzyvirtual]

This may be a good thing to do to track which converts better for you. Theoretically, if the ads both start from ground zero, they would both (each) show %50 of the time. Then, as CTR is established, the system will adjust to show the better performing ad (CTR-wise) more often, relative to whatever teh CTR difference is.
However, if ad A is set to come up, and a competitor is bidding higher to show company A, your ad simply won't show. It will not show ad B. There is a high degree of randomness in effect if you are showing affiliate links and you have competitors advertising the same companies because you dont have control over which ad is predetermined to show, and whether it will get beat out by bid price or not...
I hope that made sense...

[patient2all]

Personally, under that scenario, I use two adgroups with the same keywords and the same bids. Then after a period, it's clear how much you spent for each company vs. how they converted. Otherwise, you still have that element of randomness that Suzy suggested. With two adgroups, you know exactly who's delivering and on what keywords.

patient2all

[zeus661]

good idea Patient2all

[zeus661]

Am I right that having the same keywords in two or more adgroups advertising different companies will probably make the search for those keywords show more often? Meaning if someone has out bid me on a keyword in company A then my ad for compnay B will probably show? Make sense?

[patient2all]

My own experience has been if I don't keep the bids more or less evenly matched, the keyword ends up suffering in the end.

If I try to get by cheap in one AdGroup and the keyword gets a low position and CTR, then the keyword gets disabled for any adgroup/campaign that it is in.

I learned the hard way that you're better off giving the keyword the bid it's worth and requires to position high. That way it will always beat out the competition and show.

I lost some good keywords by mismatching the bids (:

patient2all

[bloobin]

Find the one company/product that does best for you, and then promote that one soley. Anything that is not a 'winner' in terms of CTR/margin% is then a 'looser' and will pull preformance away from you.

If you want to promote something that doesn't convert as well as something else in your portfolio, make a 2nd account and go play with that there then.. 2 ads.. same keyword.. 2 diff budgets and cost line items.

[patient2all]

FWIW, my rule is if it doesn't prove itself after $10.00 in clicks, it's gone. You can't be sentimental and you can't be hopeful.

That may not work for everyone depending on your sector.

patient2all

[patient2all]

make a 2nd account

True the 2nd account won't hurt the keyword in your primary account, but read the AdWords TOS on that 2nd account finely. Second accounts are discouraged if the intent is simply to get a 2nd ad showing for the same or similar products for the same search.

In other words, if you set up a second account solely to double your exposure, they'll get you!

Correct me if I'm wrong, anyone, but that was my take on it.

patient2all

[airpal]

I have seen numerous competitors have multiple ads (using different domain names) display at the same time for the same keyword. Anyone know how to go about this... using the same keyword in multiple adgroups doesn't seem to work! Also, having multiple ads showup for the same keyword is practical for an agency with multiple/similar clients.