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Google Ads SERP Layout Testing with Green Icons

3:16 pm on Jun 18, 2016 (gmt 0)

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10+ Year Member Top Contributors Of The Month

joined:July 25, 2005
votes: 16

Have you noticed, most locations now display a green Ad icon instead of a yellow one.

It used to be #efc439, now #59946b the adjacent url font is #006621 which is pretty close.

I'm wondering if they're trying to blend the ads in. Have you seen any change in CTR or ad performance?
8:08 pm on June 18, 2016 (gmt 0)

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joined:Sept 25, 2005
votes: 321

Does it blend in more, though? Personally, I think the green stands out more than the light yellow did.
4:24 am on June 19, 2016 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
votes: 693

Coming next to color serps:


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