Google has said it will be entirely redesigning AdWords from now through to 2017, and selected AdWords advertisers will be invited to participate in the trials.
The new design takes into account the feedback from advertisers and will mean that AdWords will be "more about your business, and less about our product." Additionally, it'll present more data and insights that users asked for, and will provide better tools to make it easier for advertisers and marketers.
Clearly, this is a big undertaking, and it's the first time Google has decided to announce such a huge change in the fifteen years of AdWords.
What should be most noticeable about this new AdWords experience is the look and feel. This is Material Design, the design language thatís at the core of our favorite Google apps like Maps, Search, and Gmail. While this AdWords may look and feel different, your campaigns will run the same as they run today - with no upgrades or migrations. Google Announces it is to Entirely Redesign AdWords [adwords.blogspot.com]