Google has shown off a Beta its new real-time ads for YouTube, Apps and Google Display Network and its calling them Real-Time Ads.
The test is coming up at the forthcoming Super Bowl, and is aimed as a service for live events.
The product, Google says, enables brands to push out ads in real time to YouTube, as well as to “hundreds of thousands of apps, and the 2 million plus sites in the Google Display Network.” Still in beta, the product’s first major test will be the upcoming Super Bowl — and site-builder Wix has committed to using it during the event, Google said. Google's New Real-Time Ads For YouTube, Apps and Display Network [venturebeat.com]