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Google AdWords and Analytics With New Smart Goals

     
6:03 pm on Dec 11, 2015 (gmt 0)

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Google's new Smart Goals was developed to help users identify the best quality site visits, and to optimise those visits in AdWords.

Smart Goals will roll out in the next few weeks.

To generate Smart Goals, we apply machine learning across thousands of websites that use Google Analytics and have opted in to share anonymized conversion data. From this information, we can distill dozens of key factors that correlate with likelihood to convert: things like session duration, pages per session, location, device and browser. We can then apply these key factors to any website. The easiest way to think about Smart Goals is that they reflect your website visits that our model indicates are most likely to lead to conversions.
Google AdWords and Analytics With New Smart Goals [adwords.blogspot.com]
5:30 pm on Dec 22, 2015 (gmt 0)

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So has anybody tried this? Is there any reason to use this if you already have conversions set up?
7:41 pm on Dec 23, 2015 (gmt 0)

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It's for people who don't have measurable conversions, so you use behaviors as a proxy for conversion intent.
Therefore, if you have conversions setup already, it's unlikely to interest you.
 

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