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adding new keywords into CPA campaign

new, keywords, cpa, campaign

7:52 pm on Oct 2, 2015 (gmt 0)

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I have an existing CPA campaign that is exact match keywords only. This campaign is performing well. I recently discovered new head terms and I would like to add them to this cpa campaign. I've done this is the past with bad results. The new keyword I add does not have enough history so google does not give it enough impressions. Is there a way for me add new keywords to a CPA campaign and give the new keyword a fighting chance for impressions?

8:57 pm on Oct 2, 2015 (gmt 0)

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If it's a good keyword it should be in your campaign even if Google takes a while to like it.

You could add the word and just wait, or you could try boosting the bid for that word to help it develop some history more quickly.

Just remember to turn the bid back down at some point!

(Don't ask how I know that ...)