Welcome to WebmasterWorld Guest from 54.210.61.41

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

adwords conversion optimization for US Market

PPC conversion optimization for US Market

     
8:21 am on Jun 22, 2015 (gmt 0)

New User

5+ Year Member

joined:Oct 15, 2009
posts: 19
votes: 0


hi,
my Client adwords account not producing proper sales.
can you help me to resolve the optimization.

Target country : USA
Search only campaign
Target: People in my targeted location
Bid strategy : Focus on conversions (Conversion Optimizer), target CPA (1-per-click) bidding
Delivery method : Standard: Optimize delivery of ads
Ad Schedule : 7AM to midnight
Mobile device: -30%

keywords : 29 in one ad group with Modified Broach match
negative keyword: almost 200 keywords in negative list

last 6 days report
6 days spent: $2700.79
conversion : 17
last 5 days : 0,4,4,4,4,1

thanks in advance for your support.
6:08 am on June 25, 2015 (gmt 0)

New User

5+ Year Member

joined:Oct 15, 2009
posts: 19
votes: 0


hi guys
are you need some more information for comments?
12:23 am on July 3, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 24, 2000
posts:1748
votes: 5


You need to verify that the CPA setting is actually working by breaking down the locations by states, and scheduling into day of the week/hour spans of the day.

If the conversion rate/cost of conversion varies widely by location or scheduling, you should consider moving away to CPA and manually adjust the settings.
12:35 pm on July 13, 2015 (gmt 0)

New User

5+ Year Member

joined:Oct 15, 2009
posts: 19
votes: 0


i did not got any good conversions so now i change the setting with "Page Top Strategy"
my ads are now showing at first position on different keywords.
now i am working on some irrelevant keyword also goes in negative keyword by using the "search query report"

but i need lot more optimization, if you can help in this regards.
thanks
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members