adwords conversion optimization for US Market

PPC conversion optimization for US Market

[tihami]

hi,
my Client adwords account not producing proper sales.
can you help me to resolve the optimization.

Target country : USA
Search only campaign
Target: People in my targeted location
Bid strategy : Focus on conversions (Conversion Optimizer), target CPA (1-per-click) bidding
Delivery method : Standard: Optimize delivery of ads
Ad Schedule : 7AM to midnight
Mobile device: -30%

keywords : 29 in one ad group with Modified Broach match
negative keyword: almost 200 keywords in negative list

last 6 days report
6 days spent: $2700.79
conversion : 17
last 5 days : 0,4,4,4,4,1

thanks in advance for your support.

[tihami]

hi guys
are you need some more information for comments?

[minnapple]

You need to verify that the CPA setting is actually working by breaking down the locations by states, and scheduling into day of the week/hour spans of the day.

If the conversion rate/cost of conversion varies widely by location or scheduling, you should consider moving away to CPA and manually adjust the settings.

[tihami]

i did not got any good conversions so now i change the setting with "Page Top Strategy"
my ads are now showing at first position on different keywords.
now i am working on some irrelevant keyword also goes in negative keyword by using the "search query report"

but i need lot more optimization, if you can help in this regards.
thanks