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Google AdWords Flash to HTML5 Auto Conversion

     
6:43 pm on Feb 25, 2015 (gmt 0)

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Are your Flash ads going to work with the Flash to HTML5 conversion tool?

Eligible Flash campaigns, both existing and new, will now be automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools.Google AdWords Flash to HTML5 Auto Conversion [plus.google.com]
3:11 pm on Apr 8, 2015 (gmt 0)

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If this is a new feature, then that hopefully explains why it's buggy.

I have just experienced this today. I had SWF files of between 50-65K that were converted automatically when uploaded last week.

The client then wanted more involved ads. They were 110-120K (so within the 150K limit) but Google did not do the conversion, even when we tested and shrank the file size down to 68K.

I checked with the dev and both sets of files were produced from the same FLA, with the same export settings. The only difference was the quality.

I see that Google allow upload of ZIP files so you can create your own HTML5 ads if the conversion doesn't work. I have very limited comparison experience, but based on what I've seen HTML5 has far higher impression and click-through rate than SWF (I'm guessing that SWF gets nailed by ad-block software).
10:40 am on May 6, 2015 (gmt 0)

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UPDATE:

I've found that the Google 'Swiffy' tool will successfully convert ads from SWF to HTML5 that the converter built in to AdWords won't.
 

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