Hi I want to obtain US traffic using Google Adwords
The cost per click for popular keywords is very high about 20 cents per click
Would anyone be kind enough to help me find a cheaper way to use adwords to acquire US traffic? Thanks!
aristotle
5:34 pm on Jan 27, 2015 (gmt 0)
The cost per click for popular keywords is very high about 20 cents per click
Where did you get that information?
DenRein
10:36 pm on Jan 27, 2015 (gmt 0)
I have not seen a relevant keyword as low as 20 cents for years. I am competing in the 50 cents to a dollar range. I may not be much help.
Here is an idea which *may work*. What I have seen is that some keywords generate huge numbers of clicks. Bid low for them. You may get reasonable traffic even in 7th-8th position.
You do not mention anything about quality of visitors. When I did a reverse study of which queries led to actual customers, I found a highly targeted set of keyword phrases being used. Everything else was noise.
buckworks
12:46 am on Jan 28, 2015 (gmt 0)
A few thoughts:
- Set up the AdWords tracking codes on your website so you can tell which searches convert. Connect your AdWords and Analytics accounts if you haven't already.
- Set your bids to aim at a per-click cost that makes economic sense for you. Some searches will deserve a higher bid than others. Stay out of bidding wars.
- Pay attention to targeting. A LOT of attention. Explore all the tools AdWords offers to help you be more selective about who sees your ads. The entire system is set up to encourage and reward good targeting.
- Work to improve your average clickthrough rates. Test different ads. Test different times of day. Test impression caps. Test different demographics. Bid higher in more responsive regions. Test different ads in different regions.
- Better targeting and better CTR tend to go hand in hand. Having a better CTR will help you get ahead of the other guy without raising your bids.
- Learn how to use remarketing ... without overdoing it.
- Test the content network as well as search. A good banner or text ad can extend your visibility far beyond the people who might find you via search.
- Create different campaigns for search and content; keep them separate.
