How does Google choose what add group to display?

[Oimachi2]

If I have 3 addgroups with different keyword combinations like this:


[Blue Widgets]
"Blue Widgets"
+Blue +Widgets

The searcher punches in blue widgets:

How will Google know what add group to display? Will it be the add group with the highest bid?

This might be simple, but I don't quite understand how it works, how does Google chose what add group to display, if they have all the same bid?

[aristotle]

How will Google know what add [sic] group to display? Will it be the add [sic] group with the highest bid?

I think they probably have an algorithm for this. Most l;ikely it tries to pick the ad which is most likely to be clicked and/or most likely to bring in the most money.

[rwilson]

I think a combination of Quality Score and match type along with how close the ads in the ad group match the search term.

[RhinoFish]

It will go to the exact match type, in this case.

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