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How does Google choose what add group to display?

     
4:24 am on Jan 9, 2015 (gmt 0)

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If I have 3 addgroups with different keyword combinations like this:


[Blue Widgets]
"Blue Widgets"
+Blue +Widgets

The searcher punches in blue widgets:

How will Google know what add group to display? Will it be the add group with the highest bid?

This might be simple, but I don't quite understand how it works, how does Google chose what add group to display, if they have all the same bid?
3:06 pm on Jan 9, 2015 (gmt 0)

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How will Google know what add [sic] group to display? Will it be the add [sic] group with the highest bid?


I think they probably have an algorithm for this. Most l;ikely it tries to pick the ad which is most likely to be clicked and/or most likely to bring in the most money.
4:21 pm on Jan 9, 2015 (gmt 0)

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I think a combination of Quality Score and match type along with how close the ads in the ad group match the search term.
5:31 pm on Jan 9, 2015 (gmt 0)

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It will go to the exact match type, in this case.

[support.google.com...]