Welcome to WebmasterWorld Guest from 18.206.168.65

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Converted Clicks and View thru Conversions

Display Remarketing Conversions

     
4:22 pm on Nov 13, 2014 (gmt 0)

Junior Member from US 

5+ Year Member

joined:Oct 11, 2011
posts: 141
votes: 3


On my Display Remarketing Campaign am I correct that Converted Clicks and View thru Conversions are unique and should be added together to get my total conversions?

Converted Clicks + View Thru Conversions = Total Conversions


Thanks-in-Advance,

John
12:46 am on Nov 14, 2014 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 30, 2002
posts:522
votes: 0


converted clicks are people that clicked your ad and then made a purchase. View throughs are people that were displayed your ad, then made a purchase through another channel.

IMO view throughs shouldn't be weighted as heavily as true conversions.
9:29 pm on Nov 14, 2014 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2096
votes: 67


"View-through conversions automatically exclude conversions from people who have also clicked your Search or other Display ads."

ref: [support.google.com...]
(scroll ~60% down the page)
9:38 pm on Nov 14, 2014 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2096
votes: 67


Converted Clicks count the first sale after a click.
Conversions counts all sales after a click.

+you can change the "how long" after in Tools, Conversions, Settings - defaults to 30 days.

+Converted clicks typically used in Lead Gen, the initial sign-up is the main focus.

+Conversions, which includes repeat buys (with not other clicks in between) typically used in Ecomm, where total revenue driven is the main focus.

+The underlying data that flows into AdWords, can be from an AdWords script (cookie based, attribution defaults to LastIn, only within AdWords as a single, stand alone channel), Analytics [session based (assisted by cookies), attribution defaults to LastIn, within the multi-touch ecosystem tracked in Analytics), or other lesser used inputs. Analytics inputs can be configured individually, Ecommerce tracking, specific Goals, etc.

So...

"Converted Clicks + View Thru Conversions = Total Conversions"
Too simple a formula (for example, limited by return days setting if using an AdWords script, obfuscated by multi-channel attribution if using Analytics inputs, excludes repeat buys, etc)
:-)
9:47 pm on Nov 14, 2014 (gmt 0)

Junior Member from US 

5+ Year Member

joined:Oct 11, 2011
posts: 141
votes: 3


Thanks for the info everyone!