Keyword Trigger Ad from another Adgrp

[chriskriag]

I am working on a campaign, and one Keyword in an ad-group is trigger an ad from another ad-group. Is it possible? If yes, then please tel me why this is happening and also tel me what to do to stop this?


Also I want to know which are the best match type for keywords?

[RhinoFish]

Nope, not possible.

The search that is triggering that ad, is coming into the Ad Group you think is not being triggered.

Look at your match types and incoming searches.

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"Best" is subjective, best for what?

best reach = broad.

best specificity = exact.

best ROAS = depends on too many factors, like competition, and much more.

best to have all to yourself = all of them.