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Google AdWords Custom Affinity Audiences Rolls Out

         

engine

5:32 pm on Oct 7, 2014 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google launches Custom Affinity Audiences in its display network.

In the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly the audience you're looking for, because you decide who to reach.Google AdWords Custom Affinity Audiences Rolls Out [adwords.blogspot.com]


You’ll see these same kind of insights whenever you access Interests & remarketing features from the +Targeting button in AdWords.

jigneshgohel

10:53 am on Oct 8, 2014 (gmt 0)

10+ Year Member



I have just studied the blog post and added affinity audiences to few of my adgroups.

Lets see how it affect the ROI!