Hello,
More I look into adwords more it seems to be a hole with no end... And then I thought :
+ What would happen if I convert a working ad group to a simple but optimized webpage, the goal being to place my organic results in the same search results as keywords I used to pay for ?
+ Would I lose trafic or conversions compared to the google ad ?
Don't be too hard with me, I am new in the seo world and full of misconceptions for sure !
Best regards,