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Offshore your Google Adwords management : How can it work?

10:52 pm on Mar 30, 2014 (gmt 0)

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WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I've seen Western Google Adwords consultants with rates from $50 thru to $300, some with set up rates from $5 - 15k [ more for enterprise level ] depending on the size of the campaigns, and management rates of between 5-10% of spend.

Offshoring in Southern Asia is around $12-25 per hour. - I haven't checked the cost of dedicated management, but at those rates I'd think 1-2% of spend would be the optimum rates.

Does offshoring your Adwords account management make sense? Can you really get the quality of management needed in competitive markets. What components are the safest and what contractual and practical understandings are there that can make this a success.

Maybe we could hear from both sides of the story, from offshoring consultants and business' as well as those from Western contracting business' or consultancies.
12:55 pm on Mar 31, 2014 (gmt 0)

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Bound to be both good and bad consultants, locally and abroad.

I don't think you can decide quality based on location alone, it varies too wildly.

For those looking for low cost route, I point them to Trada.

Dedicated experienced consultants should normally get you better results, but will cost you more. Imo, the choices are that, Trada or Dedicated.

For Dedicated, find them by referrals from people you trust, pot luck is way too random regarding quality.