Adwords linked to successful application e-mail

[jaffstar]

We are running a campaign that has around a 20% conversion rate from lead to approval.

A lead comes in and results in an application, around 1-2 hours later we mark them as successful / declined.

Could we track the 20% successful applications according to which campaign they are from ie Mobile vs Display vs specific keyword groups/campaigns?

[RhinoFish]

The cookie needed to tie the original click activity is dropped on the consumer's machine, you can send them an email that leads them to a page that says they were approved (and loads a conversion script).

[Dave_Davis]

You can do this in GA using the measurement protocol then import the conversion from GA back into AdWords if you need to.

Alternatively, you can upload a custom data source after the fact (daily, weekly, monthly).

Finally, you can use the new userID feature in GA: [developers.google.com...]