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Adwords linked to successful application e-mail

   
10:56 am on Mar 27, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We are running a campaign that has around a 20% conversion rate from lead to approval.

A lead comes in and results in an application, around 1-2 hours later we mark them as successful / declined.

Could we track the 20% successful applications according to which campaign they are from ie Mobile vs Display vs specific keyword groups/campaigns?
4:48 pm on Mar 27, 2014 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



The cookie needed to tie the original click activity is dropped on the consumer's machine, you can send them an email that leads them to a page that says they were approved (and loads a conversion script).
2:12 am on Apr 19, 2014 (gmt 0)

5+ Year Member



You can do this in GA using the measurement protocol then import the conversion from GA back into AdWords if you need to.

Alternatively, you can upload a custom data source after the fact (daily, weekly, monthly).

Finally, you can use the new userID feature in GA: [developers.google.com...]
 

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