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I am seeing yellow word Ad now Serps

Yellow image with the word Ad next to top spots.

   
8:40 pm on Dec 4, 2013 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I am seeing for the 1st time a yellow image with the word Ad in the top spots in the serps were the Google ads are. Then over the right site a single yellow image Ads. The background color that was a shade off white is now white.
When did this start?
8:12 pm on Feb 5, 2014 (gmt 0)

10+ Year Member



I am also seeing Yellow "AD" words for all ads and conversion is all of a sudden tanked. I imagine its now better to be in positions 5 or 6 than position one, since there is no individualized "AD" word next to those ads
8:13 pm on Feb 5, 2014 (gmt 0)

10+ Year Member



I am also seeing Yellow "AD" words for all ads and conversion is all of a sudden tanked. I imagine its now better to be in positions 5 or 6 than position one, since there is no individualized "AD" word next to those ads