We currently having a PPC managment company managing our adwords campaign. It's been a total disaster so far.
I'm noticing that we are getting a lot of useless conversions. I did some research and it appears that happens with adwords running on the display network. The scenario is
1. Bad guy sets up websites running adsense in a competitive industry
2. Bad guy buys ID theft info and also lists of email addresses (A lot of yahoo addresses)
3. Bad guy has offshore people surf, 'find their site', click and then fill out what should be a conversion. They use people that are local to the business location. Apparently this helps get past the adsense filters in that it looks like a real person did a real conversion.
So, we told our PPC manager to take us out of the display network. However, we are still seeing the same type of 'conversion' where the incoming form data is someone who doesn't exist or is unreachable. The emails fail when run through an email validator.
So, given this, I was wondering if there was any way to check up on the PPC manager to see if the ads are running on the display network. I'm going to try hitting websites and blogs for the industry to see if our ads show up but I was wondering if there was another way to check. Keep in mind that we aren't managing the adwords campaign, they are so we don't have access to the back end.