I've been using Google adwords for around 7 years but in the last few months I've been putting a lot of time into narrowing down the keywords into ad groups / campaigns.
Adwords is reporting that on one keyword I spend £175 per day and get around 175 clicks. The conversion cost should ideally be around £40 but it's around £200 which suggests it's not working.
I'm bidding on one keyword which exact match with the lowest bid amount to get in the top 3 and over 100 clicks a day.
The keyword is the most important one to my industry/business etc.
The quality score/site content etc is all good for the keyword.
Google says I can spend upto £1000 per day on that keyword.
My competitors all bid on the same keyword and are spending a lot more per day than I am.
I signed up to a click tracking service to double track the conversions and after a month of testing the google conversion tracking is right. I'm getting hardly any conversions.
When I stop running the adverts my sales drop.
When I start running the adverts my sales increase.
I'm not sure what I should do? I can imagine some people order on another PC and can't be tracked but so many? If the conversion tracking is showing awful results what would you suggest I do?