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Google AdWords Now Allows Click Conversion Monitoring Up To 90-Days

1:43 pm on Sep 24, 2013 (gmt 0)

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Especially for those big ticket items, this can be a boon.

Today, we're also adding the capability to customize your conversion counting window from 7 to 90 days after a click. Previously, AdWords only counted conversions occurring within 30 days after a click.Google AdWords Now Allows Click Conversion Monitoring Up To 90-Days [adwords.blogspot.com]
5:04 pm on Sept 24, 2013 (gmt 0)

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But go to far, and it can be a boondoggle. :-)

At the bottom of the article, you'll find the hard part:
When you click to edit your conversion window, you'll see a link to the Search Funnels time lag report. When you view this report, you’ll see the average and a distribution of the length of time it takes your customers to complete a conversion after clicking on keywords in your account. You can use this to help you decide how long of a window to set.