Welcome to WebmasterWorld Guest from 184.72.177.182

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Google's New AdWords Bid Adjustment Reporting In Google Analytics

     
5:36 pm on Jul 24, 2013 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:22318
votes: 240


To help you optimize your bid adjustments, we're introducing bid adjustment reporting in Google Analytics, allowing you to analyze performance for each of your bid adjustments across devices, locations, and time of day. You can access the new report by going to Traffic Sources > Advertising >AdWords and clicking the Bid Adjustments link.Google's New AdWords Bid Adjustment Reporting In Google Analytics [adwords.blogspot.com]
With the new Bid Adjustments report, you can take advantage of the full range of visitor metrics available in Google Analytics to optimize your bid adjustments. This provides a window into your users’ behavior, allowing you to optimize bid adjustments based on behavior & goal conversion data like bounce rate and time-on-site.

In addition, with Ecommerce tracking enabled in GA, you can now use this data to fine-tune your bid adjustments in AdWords based on the actual revenue generated, instead of conversions. This means you can optimize for ROI instead of CPA goals.
9:59 pm on July 24, 2013 (gmt 0)

New User

5+ Year Member

joined:Mar 27, 2007
posts: 39
votes: 0


I smelt this last month.. thought it was going to be a BETA?

still makes optimising through GA an absolute arse if you have many conversion points of different values..
1:18 pm on July 26, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 7, 2003
posts: 1048
votes: 0


could this maybe explain why my AdWords reporting via GA has suddenly gone all flooey?