The old google adwords layout is back

The adwords is using a background color

[NoCarrier]

I don't know if they are testing or if it's here to stay, but the old adwords layout is back.

Screenshot :

[pages.infinit.net...]

If I remember, the ROI was higher with that layout, so it's good news.

[pmkpmk]

Negative for google.de - maybe they are doing some selective tests?

[AdWordsAdvisor]

...maybe they are doing some selective tests?

Almost certainly the case, pmkpmk. In this instance, I had not even heard of it myself. I've done a bunch of searches and have not been able to duplicate your results, NoCarrier. ;)

A sharp eye you have there, btw.

AWA

[NoCarrier]

Almost certainly the case, pmkpmk. In this instance, I had not even heard of it myself. I've done a bunch of searches and have not been able to duplicate your results, NoCarrier. ;)

A sharp eye you have there, btw.

Hmmmm.. Maybe someone pressed the wrong button this morning. The layout is back to what it was. Oh well. Strange.

[sun818]

Definitely something going on. My site has cached page link. I've had nocache for over a year now.

[NedProf]

3 months ago I saw the 'old' layout also (in the Netherlands) for a few ours and after that no more.

I think G's testing click behaviour.

[Widestrides]

I also would like to see the background colors return. I'm sure they had a better ROI. And should have been better for Google. Never understood why they changed.

[limitup]

Never understood why they changed.

Maybe a lot of users were complaining about "too many ads."

We all know that without the different colored background, the majority of searchers don't even know they are ads.

[Frequent]

I just saw it as well when experimenting with some Google Local searches. I wonder if they aren't stepping up the testing, looking for a few more $ for the shareholders.

[vibgyor79]

Well, what do you know. We have ebay and Nextag selling widgets too!

[pmkpmk]

I found the green ads again - on Google Answers [answers.google.com].

And - yes - I liked the layout much better!

[eWhisper]

That's how [local.google.com...] is laid out as well.

Seems Google always colors the boxes if they're on top to separate them out.

[pmkpmk]

The ads on local.google.com are a purplish/mauve shade here, not green as I saw them on answers (tried "pizza" in "herndon, va").

[Sweezely]

You also get the old layout with Google's special searches, e.g. [google.com ]