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Enhanced Campaigns and PPC Performance

Enhanced Campaigns and PPC Performance



4:59 pm on Jul 16, 2013 (gmt 0)

5+ Year Member

Hi Everyone -
I recently upgraded the last of our PPC accounts to Enhanced yesterday. I saved the biggest for last, mainly because of some objections to the migrating timeline, but regardless, the two biggest spenders and profit drivers were upgraded yesterday.

Starting yesterday and through today, it's as if my PPC accounts died.

Like for a lot of advertisers, Monday tends to be our strongest day - and it was just awful - cost was down (because clicks were down), CPC was up, IMP were only slightly down and conversions were down 20% or so....

So far today things are tracking the same.

Anyone else seeing this kind of performance drop off after migrating over? I can't find any literature on it.

We are currently set to -100% for mobile bids.



5:45 pm on Jul 16, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



2:14 pm on Jul 24, 2013 (gmt 0)

Happened to me


3:31 pm on Jul 24, 2013 (gmt 0)

10+ Year Member

Happened to me as well, CPC is higher and my budget is running out faster. I left all the settings the same as I had them before and used the same budget for mobile. I waited until the last possible moment to change because I knew this was going to happen. Seems to me that Google is just trying to make more money. Now in order to get the same amount of traffic I have to raise my budget again. Same thing happened when they came out with Penguin and Panda, I had to double my budget.


8:23 pm on Jul 24, 2013 (gmt 0)

5+ Year Member

Interesting to see it's happening to others too - we are still seeing an overall downward conversion trend (this is our busiest season too), though it has picked up some since last Monday.

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