We are now finding ourselves in a position where many of our clients are thinking about starting/using Adwords campaigns to potentially get back traffic from lost natural rankings and they've asked if we can manage this for them.
We have never had much involvement at all with Adwords so if you don't mind I have some (probably very basic) questions:
Can we set up multiple accounts for different clients?
Can the clients pay but we manage?
Are there any drawbacks to the clients not managing this themselves?
Any hints/tips gratefully received :)