Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Adwords Preview Tool

Accurancy of the Ad Preview

10:31 am on Jul 4, 2013 (gmt 0)

New User

joined:Feb 19, 2013
posts: 3
votes: 0

Hello all

When checking on the Ad Preview to see if my Ad is running my position for example will be #1. Then when I use my Firefox browser and search Google my ad is position #7. When I use Chrome it's position #2 and when I search with IE, my ad is not there at all.

This changes randomly and I never get a consistent result from anywhere. This adgroup has an average position of 2.2 according to the reports.

I still don't understand what their "average of 2.2" means.

So, to recap:

1. Why the discrepancy between Ad Preview and browsers. I understand the browsers are live searches and the Ad Preview is not live, but why the big difference? Could it be time-zone related? I am in South Africa.

2. What does average position actually mean and is there any relationship between average position and the position that Ad Preview shows?

Sorry if this ground has been covered before.

Many thanks
6:40 pm on July 4, 2013 (gmt 0)

Junior Member from DE 

10+ Year Member

joined:Sept 27, 2002
posts: 198
votes: 0

Google serves different positions to different persons. If a person never clicks on a specific ad, then this ad is shown less frequently. It depends on the profile that google has of the person. If you are logged in any google account, you get different results. (in SERPS and in the positions of the ads.)
Whether the Ad Preview shows the average position, if you use it often enough? Maybe.

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members