When checking on the Ad Preview to see if my Ad is running my position for example will be #1. Then when I use my Firefox browser and search Google my ad is position #7. When I use Chrome it's position #2 and when I search with IE, my ad is not there at all.
This changes randomly and I never get a consistent result from anywhere. This adgroup has an average position of 2.2 according to the reports.
I still don't understand what their "average of 2.2" means.
So, to recap:
1. Why the discrepancy between Ad Preview and browsers. I understand the browsers are live searches and the Ad Preview is not live, but why the big difference? Could it be time-zone related? I am in South Africa.
2. What does average position actually mean and is there any relationship between average position and the position that Ad Preview shows?
Sorry if this ground has been covered before.