New member here. I have already read the various threads and related links/pages regarding "below first page bid".
I just discovered that for some unknown period of time my ads are no longer showing on the first page due to "below first page bid". My sales to new "found you on google" customers has dropped off heavily in the last couple of months, but I did not know why.
Google never notified me that I was no longer on the first page.
However, for most of my keywords, NOBODY is on the first page! Thus it appears to me that Google is simply preventing me from showing on the first page because they are greedy and are trying to blackmail me -- but they should have at least sent me a blackmail letter. ;-)
My quality score is 4/10 for my keywords. However, the subject matter involved is extremely esoteric -- there are really only a couple major sellers in the country for the type of collectible I sell. Based on Google's way of thinking, esoteric seems also to mean low quality -- but that is far from the truth! People searching exactly for those keywords, in that context, get Google results without ANY adwords on the first page.
So, it would seem that my only choice, if I want to appear on the first page, is to pay the price -- which means TRIPLING MY COST.
In other threads regarding adwords costs, members have generally commented "figure out how much you can afford to pay". Well, that is very difficult to answer. How much would you pay to save the life of your child? Anything & everything, of course! How much can you afford to pay to keep obtaining new customers that otherwise would never find you? It is not an easy calculation.
? What would you do?
? Also, because I consider what Google has done to be blackmail, if I bid what they claim it will take to be on the first page, will they just take 100% of that bid, even though there is NO competition for the first page? And then, what happens next? Will they figure that if I am willing to TRIPLE my cost, I might be willing to QUADRUPLE it and then they will raise the price further? Where does it stop?