We run a website where some products are priced at £10,000+ and other products are £0.15.
Previously, we listed on Google Merchant Center (Shopping) and it was free so there was no problem.
Now, Google have added Product Listing Ads for PPC but we cannot find a way to set different prices for different products. Obviously, bidding on a high ticket item is different from a low value product.
Does anyone know how to do this - set different bid prices?
P.S. There is "Ad Extensions" where filters can be added, however Google state that Ad Extensions have been retired. I am talking about Product Listing Ads which replaced these.