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AdWords Product Listings Ads - Bidding Prices

How to set different prices for different products



11:05 am on Jun 18, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

We run a website where some products are priced at 10,000+ and other products are 0.15.

Previously, we listed on Google Merchant Center (Shopping) and it was free so there was no problem.

Now, Google have added Product Listing Ads for PPC but we cannot find a way to set different prices for different products. Obviously, bidding on a high ticket item is different from a low value product.

Does anyone know how to do this - set different bid prices?

P.S. There is "Ad Extensions" where filters can be added, however Google state that Ad Extensions have been retired. I am talking about Product Listing Ads which replaced these.


12:39 pm on Jun 18, 2013 (gmt 0)

5+ Year Member

You need to make sure that you have the "product_type" attribute set for each item, and make sure that they differ for each individually priced item that you have. You can then add individual Ad Groups that call out each individual "product_type" and set a different Max CPC under the "Auto Target" tab for each. This will enable you to set a seperate Max CPC for each product and also track the stats for each as well.

for example:
Product** product_type

Product 1... widget > blue
Product 2... widget > red
Product 3... widget > yellow

Make three Ad Groups:

Ad Group 1:
Make a new Ad Group
Goto the Auto Target Tab
Click the "+product target button"
select "Add a group of products using Google Merchant Center feed attributes."
select "product_type" from the drop down menu.
add unique product_type attribute description to the field (in this case add "blue"
Click "Save"
change Max CPC INSIDE THE AUTO TARGET TAB AREA... do NOT change the Max CPC at the Ad Group level as this will do NOTHING!
Repeat the above for each unique product...

...hope this helps...

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