I am looking for Adwords SEM for one of my site which has lost keyword ranking from last few months. My site is still indexed by google. Is adword going to benefit me? And what are the things i should analyze before going for PPC.
6:26 am on Jun 12, 2013 (gmt 0)
It will be good to continue to do SEO for your site, as organic traffic is definitely a good source of traffic. SEM will help for - keywords that you are currently not ranking for and would like to test the effectiveness before doing SEO - seasonal keywords if they apply for your site Hope this helps.
6:33 am on Jun 12, 2013 (gmt 0)
another use of SEM is for longtail/high competition keywords that are very valuable but difficult to achieve through SEO.