Can a VERY big list of well thought out negative keywords have a very positive impact on an account?
I read elsewhere of people using thousands of negative keywords to improve the performance of AdWords accounts and before I go off and do more research, I like to check in here first.
For instance, can a negative keyword have a positive impact even if it isn't showing up in the SQR (Search Query Report) or as it is now termed the MSQ (Matched Search Query through Analytics)?
We all know about the positive use of general negatives like job and resume and such (for non-job related sites) but will these type words have a positive impact even if they aren't actually driving those inadvertent clicks?
I think it would - because it would lower inappropriate impressions - which in theory will improve CTR and cost per conversion.
Agree or disagree? And why?