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High Bids, Low CPCs, Not 1st Position

High Bids, Low CPCs

     
3:42 pm on Mar 22, 2013 (gmt 0)

New User

joined:Mar 22, 2013
posts: 1
votes: 0


Hey there,

For a given KW with a QS of 10, I am bidding 6x the CPC I am getting, yet getting an average position of 4. Does anyone have any insight into why this may happen?
4:30 pm on Mar 22, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 20, 2006
posts:1908
votes: 13


QS is listed for the exact match version of the keyword.
What match type are you using?

Understand the gap between Bid and CPC:
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So you're way outmaneuvering the folks below you, and the same can be said for those above you.
7:11 am on Apr 24, 2013 (gmt 0)

New User

joined:Apr 15, 2013
posts:2
votes: 0


Please check quality score.If a bidder having lower bid price and quality score is higher than you than they will rank above on you.

AdRank = Max. CPC x Quality Score
12:30 pm on June 19, 2013 (gmt 0)

New User

joined:June 13, 2013
posts: 14
votes: 0


Hi QS is 10, there is Not much upwards potential