High Bids, Low CPCs, Not 1st Position

High Bids, Low CPCs

[walksalex]

Hey there,

For a given KW with a QS of 10, I am bidding 6x the CPC I am getting, yet getting an average position of 4. Does anyone have any insight into why this may happen?

[RhinoFish]

QS is listed for the exact match version of the keyword.
What match type are you using?

Understand the gap between Bid and CPC:
[youtube.com...]

So you're way outmaneuvering the folks below you, and the same can be said for those above you.

[bloominguk]

Please check quality score.If a bidder having lower bid price and quality score is higher than you than they will rank above on you.

AdRank = Max. CPC x Quality Score

[Radisson]

Hi QS is 10, there is Not much upwards potential