Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

High Bids, Low CPCs, Not 1st Position

High Bids, Low CPCs

3:42 pm on Mar 22, 2013 (gmt 0)

New User

joined:Mar 22, 2013
posts: 1
votes: 0

Hey there,

For a given KW with a QS of 10, I am bidding 6x the CPC I am getting, yet getting an average position of 4. Does anyone have any insight into why this may happen?
4:30 pm on Mar 22, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
votes: 35

QS is listed for the exact match version of the keyword.
What match type are you using?

Understand the gap between Bid and CPC:

So you're way outmaneuvering the folks below you, and the same can be said for those above you.
7:11 am on Apr 24, 2013 (gmt 0)

New User

joined:Apr 15, 2013
votes: 0

Please check quality score.If a bidder having lower bid price and quality score is higher than you than they will rank above on you.

AdRank = Max. CPC x Quality Score
12:30 pm on June 19, 2013 (gmt 0)

New User

joined:June 13, 2013
posts: 14
votes: 0

Hi QS is 10, there is Not much upwards potential