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High Bids, Low CPCs, Not 1st Position

High Bids, Low CPCs



3:42 pm on Mar 22, 2013 (gmt 0)

Hey there,

For a given KW with a QS of 10, I am bidding 6x the CPC I am getting, yet getting an average position of 4. Does anyone have any insight into why this may happen?


4:30 pm on Mar 22, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

QS is listed for the exact match version of the keyword.
What match type are you using?

Understand the gap between Bid and CPC:

So you're way outmaneuvering the folks below you, and the same can be said for those above you.


7:11 am on Apr 24, 2013 (gmt 0)

Please check quality score.If a bidder having lower bid price and quality score is higher than you than they will rank above on you.

AdRank = Max. CPC x Quality Score


12:30 pm on Jun 19, 2013 (gmt 0)

Hi QS is 10, there is Not much upwards potential

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