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I wish I could combine match types

Adwords feature request

7:56 pm on Feb 11, 2013 (gmt 0)

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WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I wish I could combine match types or even better have Adwords add a new match type called regex. Sometimes I have a phrase match and an additional kw that can be anywhere else. An example is I have a root kw phrase that I use a lot. I would like to have an ad group or collection of ad groups that go after that phrase when it is in a question. The problem is that my kw phrase could be anwhere in the question of 4 words or more sometimes a lot more and the first word in the question is how, why, how much, where...

Right now there is no way to do this with any accuracy. You can create two exact ad groups with negatives in one for the question words like how. Problem with that is the two ad groups would fight over the non question keywords. The other way is to just keep looking at reports and adding as many question root phrases you can find. Problem is that people ask so many questions so many different ways is that you would always have questions hitting the non question ad groups.
6:09 pm on Feb 12, 2013 (gmt 0)

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votes: 41

wait a year or three, we won't use keywords anymore...