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Google Upgrades AdWords For Improved Mobile Performance

     
9:16 pm on Feb 6, 2013 (gmt 0)

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Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.Google Upgrades AdWords For Improved Mobile Performance [adwords.blogspot.co.uk]
Why enhanced campaigns?
People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a recent study of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.
7:08 pm on Feb 7, 2013 (gmt 0)

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Forcing more simple control knobs onto people who need to adjust for performance is a step backwards. The simplicity will attract low bidding dolts who fail anyhow, and will simultaneously punish those who optimize and have large budgets (and they'll be forced to spend less).

Imagine you own a corvette and a mini van, and Google just forced you to use a single, shared gas pedal - to "enhance" the simplicity of operating your vehicles.

Give simplicity to those who need it, don't force it on those who don't.
3:48 pm on Feb 10, 2013 (gmt 0)

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I just have a few questions about this:

1) Google is projected to do roughly $60B in revenue this year. 15% of Google's click volume is mobile. Mobile CPCs are currently 50% lower than desktop. How much incremental revenue does Google get if 25% of AdWords customers don't opt out of this, ahem, enhancement? 50%? 100%?

2) When did Nick Fox abdicate his AdWords product management responsibilities to CFO Patrick Pichette?

3) How much is GOOG up after hours?

4) Did the DOJ know Google has 96% mobile search share? When did they know it?
12:52 am on Feb 13, 2013 (gmt 0)

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I just received an e-mail from Google about enhanced campaigns.

In an enhanced campaign, your ads will show on mobile devices, tablets and computers by default....

and
Enhanced campaigns with search ads will no longer support targeting by devices or wireless carriers


Mobile search is a black hole of money suck, at least for my business. I'm sure if I ran a Brick & Mortar and wanted to get local traffic into my business, I would love mobile. For me, not so much.
11:34 pm on Mar 13, 2013 (gmt 0)

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Is it actually possible to optout of this?
11:44 pm on Mar 13, 2013 (gmt 0)

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Google's stock is up 7.5% since Enhanced Campaigns were announced, vs 2.5% for the average of S&P 500 & Dow Jones Industrials. I'm pretty sure that means you can't opt out of it.
11:50 pm on Mar 13, 2013 (gmt 0)

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Is it actually possible to optout of this?

Highly unlikely ..Don't be silly buttons..this makes G much more money than allowing you to opt out would..

Nice questions shorebreak :)