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Keyword Research - Difference between Broad and Exact



9:18 pm on Jan 24, 2013 (gmt 0)

10+ Year Member

So I'm using adwords for keyword research and some of the terms have a huge difference between Broad and Exact. How can I find out what accounts for this disparity?


7:56 am on Jan 25, 2013 (gmt 0)

In Google adwords, Broad is a combnation keywords like keyword phase, where as in Exact show search volume in Global and Local that keyword only, no phrases.


8:12 pm on Jan 25, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

i think this answer isn't what you asked for, but it starts by understanding match types:

if your question was a deeper one, as i suspect it is, can you rephrase / tell us more?


9:53 pm on Jan 25, 2013 (gmt 0)

10+ Year Member

I'm using the keyword tool as a publisher as opposed to being an adwords client. Basically trying to find keywords that are popular.

In my research, there are certain examples that have a huge difference between broad and exact.

A made up example...[blue widgets] gets 100k per month while "blue widgets" gets 1k.

Now I'm interested in that 99k difference and where they are hiding. Do 40k people search for "blue widgets with springs" for example?

How, using the keyword tool can I find where the difference between broad and exact are hiding?

Also an unrelated question. Adwords seems to hide various broad phrases. For example, I can enter widget. And they'll show:

1000k for widget
300k for blue widget
100k for orange widget

But they absolutely omit yellow widget even though it gets 200k and is only revealed if I query that exact phrase.

Is this a game google plays to stifle internal keyword competiton...because if grey competes with orange and blue...then their CPC goes down?

Is there something about grey that I'm just not seeing?

Is there a way to find these cloaked terms which are obviously very valuable for us publishers/webmasters?


8:40 pm on Jan 26, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

i think it's a game they play because it's incredibly complex and voluminous.
think of the number of colors they must have omitted besides yellow.

they may be layering in some intelligence, like your ads, keywords, landing pages in your account, to try and make matters simpler... but it's anything but that.

did you get this example backwards? (gave me the hiccups)
[blue widgets] gets 100k per month while "blue widgets" gets 1k.

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