Below first page bid First page bid estimate

Impressions seen inspite of "Below first page bid First page bid estimate"

[ganeshjacharya]

Impressions seen inspite of Adwords reporting "Below first page bid First page bid estimate"

Why are they happening?

[RhinoFish]

[support.google.com...]

because it's an estimate...

and, the "below" stat is a live snapshot now, but CTR varies (in competitors ads), among other factors, and when it does, your current bid may get you into the first page auction...

and, if you're close, G might trickle you in, to make sure of their stats (versus them guessing based on past performance)...

and, others may be using dynamic bidding platform tools whose dips may sneak you into the auction, then back out...

and, day parted competitors (check time of day segmentation)...

and, automated rules, like dynamic bid platforms, might be slurping you in and out over time...

[ganeshjacharya]

G might trickle you in

Is there a way to take advantage of this trickle? Even small drops make an ocean?

[Tropical Island]

Due to market conditions I have had to reduce bids in most of my campaigns from historical levels.

When I reduced the bids many (most) of the keywords were showing below front page bids.

After a short period I started getting impressions again and clicks at greatly reduced prices. For the first time in years my AdSense revenue is greater than my AdWords spend.

I'm busier than ever in a very poor market (mostly due to FaceBook promotions) at far less cost.

[RhinoFish]

we bid for ROAS, not volume.
we also eat food, not hand grenades.
some say we're wise, we think not.

if it just trickles at an ROAS appropriate bid, find another way to drive traffic.