i've got a few keywords where my quality score is 5/10 and yet it says:
expected click-through rate: Above average
Ad relevance: Above average
Landing page experience: Average
and these keywords have a high ctr of 20%+ and also i generate approx 6-7 sales/phonecalls out of every 10 clicks. is this a error in the adwords quality score algo or is something else causing me to only have a QS of 5/10.
i have some low QS keywords in my account 3/10, 4/10 etc are these causing my low QS on my good keywords and should i delete these?
any advice appreciated