I'm running e-commerce ads for consumer products. Man, the conversion rates are horrible compared to 2010 and 2011. Usually, at this time of year I'm planning on how to crank up my spend. This year, I'm nervously wondering if I should reduce my spend.
I should be seeing strong profits by now, but instead I'm seeing a loss. Actually, things seemed pretty darn good up until 4-5 days ago.
I can't stand it when trending doesn't follow established patterns. Is anyone else experiencing something similar?