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Keyword matching question

     
10:43 pm on Nov 9, 2012 (gmt 0)

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Is it possible to have an 'exact match' of a term and also a 'broad match' of the same term in the same ad group? I want to be more aggressive with my bidding for the 'exact match'. Thanks....
9:01 pm on Nov 11, 2012 (gmt 0)

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Yup, we do this all the time.
 

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