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adwords and "low search volume"

12:37 pm on Sep 24, 2012 (gmt 0)

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i'm new to using adwords hence my question.

i'm setting up a campaign where i only want specific geographic searches. so i only want searches such as "widgets London" or "widgets brighton". on bigger towns it accepts my ad, but on smaller more obscure towns it doesn't telling me it is "low search volume".

my question is when i search on google for one of the more obscure ones that google regected from me it shows other peoples ads. how can i get my ads shown on searches that google says are "low search volume"?

ant advice appreciated, thnaks in advance

1:13 pm on Sept 24, 2012 (gmt 0)

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if it's safe to assume the city is a local search (meaning they are there, so is what they're looking for), you might try to geo target that area and leave off the "London" or "Brighton" part.

both the keywords and location intent used in the search are aspects of the targeting.

you can likely loosen your keyword aim a bit, if you strategically use geo targeting well.

take a thorough read of this article:
2:54 pm on Sept 24, 2012 (gmt 0)

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understood i wasn't aware you could target geographically like that. thanks for your help.