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Google AdWords Policy Updates that will impact your accounts

11:40 pm on Sep 17, 2012 (gmt 0)

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We got an email with this subject today about new AdWords policies set to take effect on Oct 15. The email went on to say they'll impact our account and we should review things to make sure we're in compliance.

Did anyone else get these emails? Maybe somebody from AdWords could comment as to whether these are being sent out generally?

The reason I ask is that we reviewed the new policies (which seem entirely reasonable) as well our accounts and couldn't see anything that would violate them, so I'm not sure why I'd have gotten this...
10:58 am on Sept 18, 2012 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Usually when there's a lot of policy updates, my rep just emails me real quick (something I like as many reps don't do that).

For this update, I received several emails (multiple logins) and they even did a blog post on it - something they usually don't do for updates.

I don't think you were targeted specifically - it went out to many advertisers.
1:39 pm on Sept 18, 2012 (gmt 0)

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We don't have a rep... got this from a noreply email if I remember correctly. It's the wording of the subject line (specifically the word "will") which got me a bit antsy here...
4:25 am on Sept 19, 2012 (gmt 0)

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Looks like most of the new policy updates are around affiliate spamming, click arbritage, advertiser claims (calls to action) and relevance, clarity and accuracy for AdWords advertisers.

Nothing to be concered about unless you are playing on the shady side of the fence, but more appears to be a crack down on advertisers tricking consumers for their information to putting up false promises to get customers to buy products or services.

With the arbritage update, I wonder how that will effect bigger advertisers such as amazon, autotrader and even some newspaper/magizine sites...

Link: [support.google.com...]