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Everything marked as 'not set'

     

textex

6:17 pm on Sep 11, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just set-up my adwords and analytics account a few hours ago. Data is being collected in analytics but campaign and keywords are both marked as 'unset'. As a result, the only data I see is the amount of traffic. Is there a time delay till this data starts reporting? Or is there something I missed to check or uncheck during set-up? Thanks...

netmeg

7:25 pm on Sep 11, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



If you're sure it's tied together correctly, wait a day and see if data shows up. It actually takes 2-3 days for my conversions to show up in AdWords from Analytics (which is a pain).

textex

8:11 pm on Sep 11, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK...I will post results in a few days. One more thing...the url we use for our ad should be [mysite.com...] correct? There is no code needed to make analytics report properly correct?

RhinoFish

4:00 pm on Sep 12, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Analytics needs appended URL data to work properly.

AdWords can auto append this data, if you turn it on - check your settings.

In AdWords: My account / Preferences / Tracking

For traffic sources other than AdWords, you must tag the URLs manually:
[support.google.com...]

textex

4:32 pm on Sep 12, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So just to confirm, if we use [mysite.com...] we are good?

RhinoFish

3:20 pm on Sep 13, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Yes, in AdWords, if you turn on auto tagging, you can use your straight URLs (and let AdWords auto append the required tagging data).

Outside of AdWords, for other traffic sources (email, Bing Ads, Facebook, etc) you'll have to manually append the utm parameters to your links.

tommytx

1:00 am on Sep 14, 2012 (gmt 0)

10+ Year Member



Hi Tex,
I see you are a long timer here at webmaster world but a newbie to adwords. Be careful, adwords will eat your lunch if you let it. But if you watch the budget you will be safe.. But just remember for real estate... its Location.. Location... Location for adwords its Quality Score... Quality Score.... Quality Score.... LOL.

Be sure to study the heck out of how to get the quality score up there, else your cost per click will put you out of business and the 50 cent clicks that you started with will jump to 9 bucks a pop as soon as google sees you don't really understand....

So make sure:
1. Ad matches the keyphrase
2. The keyphrase is relevent on the landing page.
3. And keep those ad groups small and tightly pointed..

I am experimenting with a php program that tailors the landing page to the ad and keyphrase making them marry up no matter what the keyword is... in other words it builds the landing page on the fly and there is nothing wrong with that as long as the landing page is very relevant to the ad and to the keyphrase.... I am a programmer and love to experiment with making the wagon wheel more round....LOL.

Good luck.... and watch that budget...
hell most folks begin with a coupon for $100 to use to play to get paste first few snags all the while letting google pay for your training... but that 100 bucks don't last long and its very dangerous to try to sneak in another one on the same account... you might get away with it a few months later..

tommytx

1:11 am on Sep 14, 2012 (gmt 0)

10+ Year Member



Tex,
Just read you post above on this:

OK...I will post results in a few days. One more thing...the url we use for our ad should be [mysite.com...] correct? There is no code needed to make analytics report properly correct?


The code for the analytics report to sing for you is to extensive to talk about here.. but there are tons of youtube videos on it and at google adwords free training.... you need to really understand it to make it work best for you.

But in regard to url for the is [mysite.com...]
There is two major concerns here...

Two different URLs are used...
1. Display URL - the one everyone sees on the ad.
2. Destination URL - the one that sends you to the landing page.

Both URLS need to have the domain name but they do not need to be the same exact url... for example..
IF my ad is "Virginia Beach Real Estate"
Then its critical that:
1. display url = mydomain.com/VirginiaBeach/
2. Dest url = mydomain.com/somesubdir/virginia-beach-homes-for-sale.html
And my ad must talk about Virginia Beach Real Estate, my url must look like VABE real estate and my landing page better be full of color photos of VABE homes along with the h1 tag sporting VABE real estate and the description meta talks VABE real estate and my keywords meta talks about VABE real estate... and the word Vabe Real estate better be sparsely on the page but not too much and it should also have VABE real estate at the bottom of the page... and on and on and on..... LOL... and all of these details are so very important to separate the men from the boys...

tommytx

1:14 am on Sep 14, 2012 (gmt 0)

10+ Year Member



OOPS... major flaw correction...
ERROR:
Dest url = mydomain.com/somesubdir/virginia-beach-homes-for-sale.html
Correct:
Dest url = mydomain.com/somesubdir/virginia-beach-real-estate.html

You see everything must match like a glove... we save the virginia-beach-homes-for-sale.htm for another ad and another key phrase.. and build an ad for that one..... and it becomes a hell of a lot of work if you cannot totally automate the process....

Clarence

9:29 pm on Sep 14, 2012 (gmt 0)



i have the same problem. You have to link Analytic to Ad word or like mentioned before using URL Tracking.

gerrigale

2:21 pm on Sep 15, 2012 (gmt 0)



quality score is a big factor in using adwords. So pay attention to the details here while setting up the campaign

RhinoFish

5:58 pm on Sep 16, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



birds fly south for the winter. So pay attention to your oil change intervals.

textex

6:32 pm on Sep 16, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



@rhino --- what does that mean?