What's the Best Approach For AdWords Display Network

[geoffb]

Hi All,

Just wondered what the best approach for using image adverts under Google Adwords.

I currently am working on a tuition site so we offer Maths, English, 11plus tuition ect, I have created an Advert for each and selected specific placements.

My main question is, should I be sending them to the Maths Tuition page in the site or to the home page as at the moment we are getting bounced right off.

Thanks
geoffb

[rwilson]

Are you currently sending them to the home page? You will likely see a higher bounce rate, than sending them directly to a relevant page. If a user doesn't see exactly what that ad promised right away and clearly, they will likely leave.

You could create two ad groups with one going to the home page and the other to your landing page to confirm or disprove that.

[geoffb]

No, they are going to the relevant page. Just queried as to the industry standard for image PPC adverts that's all.

Thanks

[rwilson]

Okay, just like a search ad you want it to be as relevant as possible. So I think you're good there. Make sure the content in your ad matches the messaging on your page and that there is a clear "call to action" on your page.