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Adwords 1 Click Conversion vs GA-Goals

1:21 am on Jun 26, 2012 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 20, 2002
votes: 0

Hi Gurus,

I am looking at Google Adwords 1 Click Conversion and Google Analytics - Goal reports and found that both mumbers differ quite a lot.

I guess, it is normal but do you see the same thing ?

1:35 pm on June 26, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
votes: 61


You've asked a very complex question. :-)
It can be normal to have big differences.
It can also be normal to not.
Depends on many, many factors, including your other channels, brand strength, coupon focus, affiliate channel cannibalization and on and on.

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