Adwords 1 Click Conversion vs GA-Goals

[davidku]

Hi Gurus,

I am looking at Google Adwords 1 Click Conversion and Google Analytics - Goal reports and found that both mumbers differ quite a lot.

I guess, it is normal but do you see the same thing ?

Thanks.

[RhinoFish]

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You've asked a very complex question. :-)
It can be normal to have big differences.
It can also be normal to not.
Depends on many, many factors, including your other channels, brand strength, coupon focus, affiliate channel cannibalization and on and on.