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Adwords 1 Click Conversion vs GA-Goals

     

davidku

1:21 am on Jun 26, 2012 (gmt 0)

10+ Year Member



Hi Gurus,

I am looking at Google Adwords 1 Click Conversion and Google Analytics - Goal reports and found that both mumbers differ quite a lot.

I guess, it is normal but do you see the same thing ?

Thanks.

RhinoFish

1:35 pm on Jun 26, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



[support.google.com...]
[support.google.com...]
[support.google.com...]

You've asked a very complex question. :-)
It can be normal to have big differences.
It can also be normal to not.
Depends on many, many factors, including your other channels, brand strength, coupon focus, affiliate channel cannibalization and on and on.