My concern and I am looking for some insight on the following:
For the past couple of years, my budget for Adwords was $1 a day as I was skeptical about CPC marketing. It was working OK in that I was definitely making enough profit to justify continuing CPC marketing. I never really could figure out if it was truly coming from my ads or just organic placement in the search engines.
A couple of weeks a go, I decided to spend a little more ($1.50 per day) for CPC marketing and every penny (and then some) gets spent every day. There has been no change in the minimum CPC from my $1.00 budget to my new $1.50 budget. My concern is that there has been NO increase in traffic to my site. In fact, there has been a decrease.
Can anyone explain?