I have not posted in a while, but I was hoping that I could get some suggestions.
I am about to go back to a company “full time” and I managed their PPC accounts for a very long time. (talking many years). They decided to outsource my department and, well, it did not work out the way they were hoping and now are bringing me back as an Online Marketing VP, so now I am about to start back with them “full time” and have reviewed the PPC accounts.
They had 2 PPC agencies come in and basically destroy the account(s) in adwords. I am going to be unwinding this mess because my first task will be to get it back to the way it was, meaning stop the bleeding.
This is where my question comes in; does anyone know if Google can do internal roll backs for large accounts? This company I am going back to has a huge PPC account budget (a couple million dollars a year) and while I know how to unroll the damage done by these agencies, it would be much easier to have some kind of assistance from AdWords.
Things may have changed in the past several months I have been gone, but we did have a team of reps at Google assigned to our account, so I know their primary task is to guide us in to spending a lot of money, but I was hoping that someone knew of a way to do what I would call an AdWords “system restore”. I seriously doubt that anyone was saving backups and I suspect my computer has since been reformatted.
Any thoughts, comments or suggestions would be appreciated.