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Weather effects traffic

Traffic drops because of weather change



9:23 am on May 24, 2012 (gmt 0)

5+ Year Member

I have seen a major drop in traffic on my PPC campaign. I asked my agent in Google and he stated that it's because of the weather that there are less people searching in the UK.

Anyone else experienced this over the past 2 days?

Yes the weather is brilliant here at the moment but I do not agree that it's because of this that my traffic has dropped.


12:43 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

traffic = clicks, confirm that imps are way down if you want to pin it on the weather. if imps are down, check impression share reports - you can confirm the details with the tools in the interface.


2:29 pm on May 24, 2012 (gmt 0)

5+ Year Member

Sorry when I meant traffic it was by impressions, I have tried running the impressions report but as it's been the last 2 days it's not gathered the data for me.

Any other ideas?


11:47 am on May 28, 2012 (gmt 0)

Yes, yes, yes. I have years of stats to prove this. My best day ever was a snow day when all schools were closed and nobody could go to work.

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