Adwords Accelerator

Is it worth it?

[Dj_Kazzer]

I recently purchased some a month subscripton to a piece of online software for adwords called AdwordsAccelerator .

The process it uses is you type in a theme or "topic"
then it does a search for related topics to create as adgroups (some are rubbish) or you can create your own adgrouops. Then yopu can specify the max cpc and the minimum postion also the minimum clicks/day. The it finds your keywords, the thing is it basicly just plays around with whatever the name of the adgroup is, say your adgroup is called "cheap widgets" you will get things like, cheap widgets "cheap widgets" cheaper widget etc. So basicly I am ending up with reams of adgroups with only 3-6 keywords in each granted with a really high predicted click/day.

Is this method worth persuing?

Any help much appreciated :)

[edited by: eWhisper at 1:54 pm (utc) on Jan. 27, 2005]
[edit reason] Please No URLs Drops Tos [webmasterworld.com] [/edit]

[Robsp]

Have no experience with this but the question is: Are you looking for high CTR ads or ads with the best conversion?

Those are more often than not, not the same. A good ad "prequalifies" prospects as well (along with interesting them ofcourse).

My 2cts

[Dj_Kazzer]

Well i am after both a good ctr and conv.

But i suppose the question i'm really asking is it worth making adgroups with just 4-6 kewyords in that all have a high predicted click/day or shoudl i go the throw all the relevant/slightly relevant keywords i can into it.

Also is it worth putting the same keywords in more adgroups to get more exposure or does google penalise this.

Thanks :)

[Robsp]

I suggest to first have more keywords in a group, see which keyword/ad combinations are working for you and then split them up (this usually takes a few months).

More groups means more management time...

Welcome to webmasterworld BTW!

[Dj_Kazzer]

Thanks for the advice, and the welcome.

I have been at it for about two months now and all the relevant kewywords are getting realy small ammount of clicks compared to the predictions and are average pos isn't to low either and are campaign's are doing poorly.
Could this be a text ad issue (if so were screwed cos are marketing dep. is crap i mean they got me doing it this and i'm I.T. and they bollock me for not doing ads right ffs).

[Robsp]

If keywords are relevant and CTR's are low than you ads are not good enough. Try using variable titles (dynamic keywords) to see what happens (search this forum for how to do this).eWhisper probably has the right URL at hand (the king of bookmarks).

You can always outsource your campaign if marketing sucks :)

[joeag]

You can't put the same keyword in more than one account, because then G would be showing more than one of your ads at the same time which is not allowed.

[eWhisper]

Also is it worth putting the same keywords in more adgroups to get more exposure or does google penalize this.

If you have the same keyword in the same account (assuming you're not doing this to split out content vs search or different geo targeted areas - that's a different story), then only one ad will be shown at a time, so your keywords will be fighting each other for exposure. Much better to keep it in one ad group and maximize a keyword in one place.

[joeag]

then only one ad will be shown at a time, so your keywords will be fighting each other for exposure.

Is this true? It was my impression from speaking to AdWords CS that the second time a keyword is added to a second AdGroup, the ad(s) from the second AdGroup will not show AT ALL