Google Seeking Better Ways to Measure Ad Performance

[engine]

In an interview, Google reveals how it's working on new and better ways to measure ad performance. It is worth a read, imho, especially if you use Google for advertising.

Google Seeking Better Ways to Measure Ad Performance [forbes.com]

Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco.

[Sgt_Kickaxe]

Q: It feels like Google is being put into a walled garden.

Mohan: I wouldn’t put it that way. Google from its earliest days has been about the open Web. It’s a core tenet.

I wish they'd free up some more space on page one of serps because even #1 is below the fold far too often, imo. The more ads I see the less inclined I am to click.