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Google Seeking Better Ways to Measure Ad Performance

     
6:44 pm on Mar 21, 2012 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



In an interview, Google reveals how it's working on new and better ways to measure ad performance. It is worth a read, imho, especially if you use Google for advertising.

Google Seeking Better Ways to Measure Ad Performance [forbes.com]
Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco.
10:36 pm on Mar 21, 2012 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Q: It feels like Google is being put into a walled garden.

Mohan: I wouldn’t put it that way. Google from its earliest days has been about the open Web. It’s a core tenet.


I wish they'd free up some more space on page one of serps because even #1 is below the fold far too often, imo. The more ads I see the less inclined I am to click.
 

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