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Looking beyond AdWords conversion data

Ways to look for benefits of AdWords advertising beyond conversion tracking

2:48 pm on Mar 7, 2012 (gmt 0)

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joined:Dec 3, 2009
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I run a few campaigns for a website. Search, content network and mobile. Landing pages built seperately from main website for adwords campaign with different phone number. Our conversions are tracked on completing enquiry forms on landing page.

Does anyone have any suggestions on measuring the effectiveness of adwords campaigns beyond the conversion data. So for example someone arrives at the landing page after clicking on our Advert and then going away without converting but being aware of our brand. A few weeks or a month later they may search our brand and arrive at our main site through organic results and then covnert through the main site. This will be tracked as a goal covnersion in our Google analytics but not in AdWords. So in this this scenario the credit should go to AdWords for creating brand awareness.

I'm looking for ways to constantly monitor the influence of adwords on the traffic and conversions on our main site.
3:46 pm on Mar 14, 2012 (gmt 0)

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joined:June 20, 2006
votes: 14

"This will be tracked as a goal covnersion in our Google analytics but not in AdWords."
you can import specific goals into AdWords as conversions. :-)

this is relevant to Display imps (and there are settings in AdWords conversion module to modify to your needs):