I'm looking for some insights about using Adwords. Seems I have a keyword phrase that's in the same Ad Group as an ad I'm trying to trigger. But, the keyword always says it's not running because
"The keyword phrase doesn't currently trigger any of your ads."
Now the trick here is that the keyword phrase is the same as the title in the ad. So, how can this be? Guess I'm still a newbie on the topic but, can anyone enlighten me on this subject?